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Join us for a behind-the-scenes look at John’s Big Saturday—a fun-filled day that took John Cronin, co-founder and Chief Happiness Officer of John’s Crazy Socks, on an adventure from a classic Long Island breakfast to a wild safari, hands-on science exhibits, and delicious dumplings in Chinatown. More than just a day off, it’s a celebration of joy, curiosity, and living life to the fullest—the same spirit John brings to work every day.

Discover how a simple idea to sell colorful socks sparked a global mission to spread happiness. In this inspiring excerpt from Martin Piskoric’s book Story Works, learn how John and Mark Cronin built John’s Crazy Socks—not just as a business, but as a movement rooted in purpose, inclusion, and joy. Their story shows that when you lead with purpose, you don’t just create a product—you create a legacy.

John and Mark Cronin, co-founders of John’s Crazy Socks, inspired Healthfirst HEART Connections Group with their powerful message of inclusion, ability, and opportunity. Sharing their story of building a thriving business rooted in valuing all abilities, they showed how hiring differently-abled individuals isn’t just right—it’s smart business. Their visit sparked hope, gratitude, and a call to action to spread happiness and create real change.

John and Mark Cronin, the founders of John’s Crazy Socks, recently inspired the Long Island Elite with their story of building a purpose-driven business that spreads happiness and champions inclusion. Speaking to a group of local leaders, they shared how hiring people with differing abilities isn’t just the right thing to do—it’s smart business. Their heartfelt talk earned a standing ovation and sparked conversations on how businesses can make a difference.

John and Mark X. Cronin, co-founders of John’s Crazy Socks, spoke to Long Island University entrepreneurship students about building a mission-driven business. They shared their journey, from selling socks to running the world’s largest sock store, while emphasizing the importance of social impact, resilience, and community engagement. Their talk inspired students with real-world lessons and a call to create businesses that make a difference.