When John and Mark X. Cronin, the father-son team behind John’s Crazy Socks, appeared on the Think Big with Dan and Qasim podcast, they shared how their company is more than just a business—it’s a social enterprise on a mission to spread happiness.
Their conversation highlighted how giving back isn’t just the right thing to do; it’s a smart business strategy. They also emphasized the importance of creating meaningful customer experiences that foster loyalty and engagement.
Here’s how John’s Crazy Socks is proving that businesses can thrive when they put purpose at the heart of their work.
What is a Social Enterprise?
John’s Crazy Socks has both a social mission (showing what people with differing abilities can do and giving back to its charity partners) and a business mission. The two feed off each other and differentiate John’s Crazy Socks in the marketplace.
While selling socks is the foundation of their company, they focus on showing what people with differing abilities can achieve and creating opportunities for inclusion. More than half of their employees have a differing ability. Their Giving Back program starts by pledging five percent of earnings to the Special Olympics, but they have gone on to create products that raise awareness and raise funds for issues like Down syndrome, autism and cerebral palsy. They have donated over $800,000 to their charity partners.
For John and Mark, being a social enterprise means more than just writing a check to charity. It influences every part of their business, from hiring practices to customer engagement.
When customers buy from John’s Crazy Socks, they know they’re getting:
✅ High-quality, fun socks – The company offers over 4,000 styles with more than 30,000 five-star reviews.
✅ A social mission – Every purchase supports employment for people with differing abilities and helps raise funds for charity.
✅A personal touch – Every order includes a handwritten thank-you note from John, a photo of the person who packed it, and a little treat.
Customers don’t just purchase socks—they become part of a larger movement of inclusion, kindness, and joy.
Why Giving Back is Good Business
From the beginning, giving back has been a fundamental part of John’s Crazy Socks. While many businesses see charity as separate from their operations, John and Mark have shown that philanthropy and business success go hand in hand.
It Builds Brand Loyalty
Consumers are drawn to companies that stand for something meaningful. When they know their purchase is making a difference, they are more likely to become repeat customers and brand advocates.
It Creates Meaningful Partnerships
By prioritizing social impact, John’s Crazy Socks has formed partnerships with organizations like Special Olympics, the National Down Syndrome Society, The Viscardi Center, and The Guide Dog Foundation. These relationships not only amplify their mission but also introduce their brand to new audiences.
It Inspires Employees
A strong social mission helps attract and retain employees who want to be part of something bigger. At John’s Crazy Socks, workplace culture is built on purpose, inclusion, and empowerment. Employees know their work is making a tangible difference in people’s lives.
The Power of Customer Experience
John’s Crazy Socks believes that every customer interaction matters. From website visits to package deliveries, the company is intentional about creating joyful and memorable experiences.
Here’s how they make that happen:
🎁A Unique Unboxing Experience – Each order arrives in a bright, colorful package with a handwritten thank-you note, candy, and a personalized touch.
🚀Fast, Free Shipping– The company now offers free shipping on all orders along with a two-year guarantee on their socks.
😊A Fun and Engaging Brand– Whether through their Spreading Happiness Podcast, social media presence, or surprise gifts, John’s Crazy Socks ensures that customers feel part of their community.
Looking Ahead: The Future of Social Enterprise
During the podcast, John and Mark shared their vision for the future of John’s Crazy Socks:
📦Expanding their business services– More companies are ordering custom socks for employees, customers, and fundraising efforts.
🛍️Opening a warehouse store – A new in-person shopping experience will bring the company’s fun, personal approach to retail.
📖Launching a publishing company – John is working on two books: Down Syndrome Never Holds Me Back and John’s Giant Book of Jokes!
Despite its growth, the company remains focused on its core mission: Spreading Happiness.
The Takeaway: A Business Model That Works
John’s Crazy Socks proves that business success and social impact are not mutually exclusive. By giving back, creating jobs for people with differing abilities, and delivering exceptional customer experiences, they have built a brand that customers trust and love.
For businesses looking to make a difference, John and Mark offer this advice: Think big. Find ways to give back, create unique experiences, and build a company that stands for something more.
Want to support a business that’s making a difference? Shop John’s Crazy Socks today and help spread happiness!🎉
You can learn more about John’s Crazy Socks by visiting our website and our Facebook page. Learn more about John through his YouTube videos. You can also contact us via email at service@johnscrazysocks.com or call 631-760-5625.
