Sparking Innovation and Purpose: John and Mark Return to Judge Adelphi’s Business Plan Competition

For the third year in a row, John and I had the privilege of joining Adelphi University’s annual Business Plan Competition as guest judges. It’s one of our favorite events of the year — a showcase of young minds, big ideas, and bold dreams, all coming together in a Shark Tank-style pitch competition. 

 

And once again, we walked away inspired. 

 

Sharing Our Journey 

Before the students took the stage to present their business ideas, John and I had a chance to speak to the group. We shared our story — how a father and son turned one idea and a love of colorful socks into a mission-driven company that’s spreading happiness around the world. 

 

John told the audience, “Starting a business gave me a chance to be me. I love my job because I get to help people and make them smile.” 

 

We spoke from the heart about following your passion, serving others, and the power of purpose. We reminded the students that entrepreneurship isn’t just about creating a product —it’s about creating change. 

 

 

John and Mark Cronin delivered an inspiring message to student entrepreneurs at Adelphi University.

 

Student Entrepreneurs with a Purpose 

This year’s competition featured thirteen outstanding finalists. Their ideas covered everything from mental health and sustainability to tech-enabled education and student support services. Every pitch was packed with creativity and purpose. 

 

Here are the 2025 winners: 

  • First Place ($5,000): Caterina Federici, Pablo Ablanedo, and Gonzalo Gil De Pereja for  The Next Step, an AI-powered platform connecting international student-athletes with universities to streamline recruitment and reduce costs. 

  • Second Place ($3,000): Alessio Consoli for  LeWitt New York, an online-based interior design service offering 3D design concepts for stylish and functional spaces. 

  • Third Place ($2,000): Hoang Long (Justin) Le, Merville Sin, Dalia Do, and Rosie Vo for  StuRent, a platform assisting students in finding affordable housing while helping landlords rent to student tenants. 

  • Best Socially Responsible Approach ($1,000): Kyle Stephenson, Aaron Winnegar, and Haim Aarbov for EcoPack Solutions, a sustainable packaging solution for fashion businesses. 

 

These weren’t just business plans — they were blueprints for a better world. Each student brought forward an idea that reflected empathy, innovation, and a drive to make a difference. 

 

As I said during the event, “These young entrepreneurs are doing what all great founders do —they’re solving real problems and lifting others as they rise. That’s what it’s all about.” 

 

 

 John and Mark of John’s Crazy Socks present a large award check to student winners at Adelphi University’s Business Plan Competition.

 

Why This Event Matters to Us 

At  John’s Crazy Socks, our journey began not just with a product, but with a purpose. We weren’t trying to start a sock company — we were trying to show what’s possible when you lead with inclusion, passion, and heart. 

 

So, when we see students doing the same — building businesses that are values-driven, people-focused, and bold in vision — it fills us with hope. 

 

John summed it up perfectly as we walked off stage: “I love seeing people start their own business. They’re smart, they work hard, and I want them to keep going!” 

 

 

John and Mark with student entrepreneurs and School of Business faculty of Adelphi University.

 

We’re incredibly grateful to Adelphi University’s Robert B. Willumstad School of Business, Professor Murat Sakir Erogul, Lori Carey, and the many faculty members and mentors who make this event possible. 

 

And yes —we’re already looking forward to year four. 

 

 

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