John Delivers Custom Socks to Steve and Heidi Distante and Cally Farms - Johns Crazy Socks

John Delivers Custom Socks to Steve and Heidi Distante and Cally Farms

John Cronin, co-founder and Chief Happiness Officer at John’s Crazy Socks, had great fun delivering a beautiful set of custom socks for Cally Farms to his friends Steve and Heidi Distante. Cally Farms is an eco retreat and tree farm in Georgia growing paulownia trees and the socks feature the image of a paulownia tree. 

“We love this,” said Heidi, “These socks are so beautiful.” 

John Cronin delvering custom socks to Steve and Heidi Distante and Cally Farms

John delivered the socks to Steve and Heidi at the Vanderbilt Financial Group in Woodbury New York where Steve is the Chair of the Board and Heidi the CEO. Their financial services firm emphasizes impact investing and their desire to have a supportive impact on the world.  Though their farm is 1,000 miles away, Steve and Heidi planted a paulownia tree in the back of their Vanderbilt offices so more people can learn about these trees. 

Custom socks for Cally Farms

What made these custom socks and delivery all the more special to John is that Steve and Heidi are good friends of his. He met them through his father, Mark X. Cronin, who met Steve through the Entrepreneurs Organization (EO). Steve was the founder of the Long Island chapter of EO. All four friends – Steve, Heidi, John and Mark lead purpose driven businesses which creates a strong bond between them. 

John visited Cally Farms this past Earth Day and helped plant a field of paulownia trees. 

“I loved visiting Cally Farms,” said John. “In fact, we'll go there every Earth Day from now on. I love to see what Steven and Heidi are doing with the trees and the animals on the farm.” 

John planting paulownia trees at Cally Farm

“We wanted to make custom socks with John and John's Crazy Socks,” said Steve, “both because we love we love John's business and because we wanted to offer our visitors a special gift to remember their visit to Cally Farms.” 

“We loved the opportunity to make these socks,” said Mark X. Cronin. “Cally Farms is such a special place and everything Steve does he does with purpose and impact.” 

John and Mark X. Cronin and Steve and Heidi Distante with custom socks for Cally Farms

Cally Farms and Paulownia Trees 

Cally Farms is an eco retreat and tree farm with renewable plantings in the heart of Georgia. It includes a paulownia tree farm as well as a conference center featuring fishing, hunting and hiking. John spent time riding AVs with Steve.

John Cronin riding an ATV with Steve Distante  

John said, “I loved my visit to Cally Farms and can’t wait to go back.” 

The Empress Splendor (Paulownia) is a sacred tree of Asia, long revered for its fast growth, quality wood and uses in traditional Chinese medicine. In Japan, it is the emblem of the prime minister. It grows rapidly and draws down up to eleven times the carbon of any tree. Remarkably, you can cut down the tree seven times and it will regrow. It produces an extremely light, yet sturdy wood that has earned it the nickname the “aluminum of wood.”

A paulownia tree

 Why Custom Socks from John’s Crazy Socks? 

Companies purchase promotional items so they can give people something to remember them by. But people are weary of the same old promotional items like coffee cups and pens. As one person put it, “How many t-shirts can I wear?” 

Custom Socks for Cally Farms

Socks are different. Custom socks from John’s Crazy Socks make great gifts. People love to get them. They wear them. And every time they put on their custom socks, they think about your organization. 

“We can’t wait for people to see our Cally Farms socks,” said Steve, “People will love them. And they let us tell the story of Cally Farms, the paulownia tree and John’s Crazy Socks.”   

Welcome to Cally Farms

Custom socks from John’s Crazy Socks come with customized tags too. The Cally Farms socks have the Cally Farms logo and information right on the tags. 

John’s co-founder and partner, Mark X. Cronin, added, “When you order custom socks from us, you get so much more. Yes, you get great socks – after all, we have over 30,000 five-star reviews. But you help us employ people with differing abilities – more than half our workforce has a differing ability – and you help us give back. At John’s Crazy Socks, we pledge five percent of earnings to the Special Olympics and raise money for charity partners like the Autism Society of America, the National Down Syndrome Society and United Cerebral Palsy. With our custom socks, you’ll be spreading happiness.” 

Making Custom Socks for Cally Farms

John’s Crazy Socks loved making the socks for Cally Farms. Heid Distante took the lead in suggesting an image she wanted and the John’s Crazy Socks team got to work. “They made everything so easy and smooth,” said Heidi, “And we love how the socks turned out.” 

John Cronin feeding animals at Cally Farms

Making custom socks is an important part of the business for John’s Crazy Socks. Mark X. Cronin said, “We’ve made them for private events like weddings and sweet sixteen parties. We’ve made them for charities (e.g., Special Olympics, Best Buddies, Parent-Teacher Organizations, etc.) that have used the socks to raise money. And we’ve made them for schools, small businesses and the largest companies in the world like Microsoft, Allianz and Voya Financial. 

We’d love to make custom socks for your organization or talk about our other Business Services like custom gift bags, fulfillment services or our Charity Fundraising Program. Click here for more information on making custom socks or call us at 1-631-760-5625. 

About John’s Crazy Socks 

John’s Crazy Socks was inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks—what he calls his “crazy socks.” He and his father, Mark X. Cronin, started the company as a social enterprise with a mission of Spreading Happiness™. With more than 4,000 socks, John’s Crazy Socks is now the world’s largest sock store. More than half their employees have a differing ability, and their Giving Back program has raised over $600,000 for charity partners like the Special Olympics, the National Down Syndrome Society, and the Autism Society of America. Most of all, they are Spreading Happiness™. 

For more information about John’s Crazy Socks, visit our webpage, Facebook page, Instagram account, TikTok or YouTube channel. You can also contact us at 631-760-5625 or via email at


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