John Day is coming. Amazon has their Prime Day; we have John Day. We hold it on John‘s half birthday – August 11 – but because it falls on a Sunday this year, we are extending John Day for two days: Sunday, August 11 and Monday, August 12.
Amazon and other ecommerce business hold special days screaming, “buy, buy, buy.” They chase transactions. At John’s Crazy Socks, we’re a different type of organization. We hold John Day to thank our customers. We are building relationships. We are building a community.
Here’s John, “My Dad says I am like a hobbit because I give things away on my birthday. I love our customers and I want to thank them.”
What is Special about John Day 2024?
We have a mission to spread happiness and John says happiness is all about gratitude and doing for others. We start John Day by expressing our gratitude for the Special Olympics. John and many of our colleagues are Special Olympics athletes. We love what the Special Olympics does so we will donate $1 from every order received on John Day to the Special Olympics.
We want to show our gratitude for our customers, so every customer who orders that day will receive a special prize, a gift to say thank you. Here are the prizes we are giving out:
- John will make a personalized video for you.
- John will make a $25 donation in your name to one of our charity partners.
- John will call you to thank you.
- John will send you cupcakes.
- John will give you a shout out on social media.
- John will give you a free pair of socks.
Each package will contain a card telling you what you won. Each package will get a thank you note from John and some candy because John puts those in every package, every day. We give out lollipops, one for you and one to give to a friend. On John Day, John will add extra candy and special surprises to your package.
And every order will include a special discount to use during the holiday season.
Why Do We Celebrate John Day?
We want to thank you. We love our customers because you make possible everything we do. You make it possible for us to hire people with differing abilities. More than half our colleagues have a differing ability and your purchase of socks made that happen. The more socks you buy, the more jobs we create and the more hours our Sock Wranglers can work.
We are grateful because your purchases support our Giving Back program. We start by donating 5% of our profits to Special Olympics New York. Then we create products to celebrate causes and bring awareness to those causes like Down syndrome, autism and cerebral palsy. And we donate money from those socks to our charity partners like the National Down Syndrome Society, the Autism Society of America and United Cerebral Palsy. So far, we have donated over $750,000 to our charity partners. You made that possible.
We want to show the world what people with differing abilities can do. We host tours and work groups. John and Mark have appeared on more than 300 podcasts. They travel the country giving keynote addresses and speaking at conferences, business events, and colleges and universities. You make all this work possible.
And we do advocacy work. Legislators and policy makers will listen to us because of our business and story and that creates an obligation to speak up for people with differing abilities. Every member of Congress on Long Island has visited our warehouse to see first-hand what our colleagues can do. John and Mark have spoken at the United Nations and testified before Congress. When John speaks, people listen. Again, it is our customers who make this possible.
John’s Crazy Socks: A Different Type of Business
John’s Crazy Socks is social enterprise, we have both a business and a social purpose. Many say a business only has an obligation to its shareholders, to its owners. We vehemently disagree. We believe our business should serve all our stakeholders: our colleagues, our customers, our community and the environment in addition to our owners.
We believe a business can and should have an impact greater than its bottom line. We have the opportunity, and therefore the obligation, to take care of our colleagues, to treat our customers well and to make a difference in the community. In the long run, that is good business.
We start with the basics: we need to deliver on our promise to our customers. We have a great website with a larger selection than any other sock company. We produce great socks: socks our customers love, socks that make them feel good. We have over 30,000 five-star reviews. We believe so much in our socks that we offer a two-year guarantee.
And we offer great service. We do same day shipping so our customers get their order right away. And John puts a thank you note and candy in every package. Jeff Bezos over at Amazon is not doing that. And on your packing slip you will see the picture and name of the person who packed your order.
Our customers agree. Our customers love our socks and they love our story and our mission. Our customers share in the experience. Our customers become philanthropists and advocates when they buy socks from us.
Come celebrate John Day. Share in the experience. Get socks you will love, socks to make you feel good. And make a difference with your purchase. Join the John’s Crazy Socks community.
About John’s Crazy Socks
John’s Crazy Socks was inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks—what he calls his “crazy socks.” He and his father, Mark X. Cronin, started the company as a social enterprise with a mission of Spreading Happiness™. With more than 4,000 socks, John’s Crazy Socks is now the world’s largest sock store. More than half their employees have a differing ability, and their Giving Back program has raised over $750,000 for charity partners like the Special Olympics, the National Down Syndrome Society, and the Autism Society of America. Most of all, we are Spreading Happiness™.
For more information about John’s Crazy Socks, visit our webpage, Facebook page, Instagram account, TikTok or YouTube channel. You can also contact us at 631-760-5625 or via email at service@johnscrazysocks.com.
