Case Study: Eagle Group Planning Grows Their Business by Turning to John’s Crazy Socks

Providing group health insurance plans is a tough business and Eagle Group Planning has stood out in the field since Matt Caselli founded the company in 2001. Matt knows that the business is built on relationships with company executives and their employees. He is always looking for ways to create and build relationships based on service and his company’s expertise with group health benefits. 

John with Matt and Jake from Eagle Group Planning

Matt and his son Jake, who is a part of the family business, wanted to find a way to welcome new companies and their employees to the Eagle Group Planning fold. Enter John’s Crazy Socks. Matt had heard of the business founded by a young man with Down syndrome and his father and their mission to spread happiness. He met them at the Hauppauge Industrial Association Annual Business Fair and learned about the company’s ability to create custom socks and provide fulfillment services for business. 

“I was so impressed upon meeting John,” said Matt Caselli. John Cronin is the co-founder of John’s Crazy Socks and the Chief Happiness Officer. “I loved their mission to employ people with differing abilities and the Giving Back they do with their charity partners. And I loved their customer service and the way they develop customer experiences. I felt we were kindred souls.” 

Creating Custom Socks and Customer Welcome Kits 

Matt and Jake began working with John’s Crazy Socks to make custom socks for Eagle Group Planning. 

“They made everything so easy and created beautiful socks for us. Everyone loves the socks,” said Matt.

John with Eagle Group Planning Socks 

That only began the collaboration between Eagle Group Planning and John’s Crazy Socks. Matt wants to give a pair of new socks to every new company that enrolled with the Eagle Group Planning and their employees. 

John’s Crazy Socks had the answer. They put together a Welcome Gift consisting of the Eagle Group Planning Socks, a note from Matt and his team, a note from John and some candy. 

“I love the Welcome Package,” said Matt. “It is exactly what we wanted. It thanks our new customers and their employees and makes a great first impression.” 

Mark X. Cronin, John’s cofounder and father said, “People love getting these socks. They will wear the socks and every time they pull on the socks, they will think of the Eagle Group Planning.” 

All Eagle Group Planning needs to do is send the list of new customers to John’s Crazy Socks, then John and his team assemble the welcome gifts and ship them to the new customers. 

“They make it all so easy,” said Jake. “And we love being associated with John’s Crazy Socks. This Welcome Package helps us stand out and develop a great relationship with our new customers.” 

John’s Crazy Socks Can Help You Grow your Business 

John’s Crazy Socks loves working with businesses large and small to help them connect with customers and grow their organizations. John’s Crazy Socks makes custom socks which businesses as large as Microsoft and Google and as local as law and accounting firms have used to give to customers and employees. They also offer corporate gifts and gift packages which are great at the holidays and specialized programs like the Welcome Gifts they have done with Eagle Group Planning and other businesses. 

Want to learn more? Email Carol at or call us at 631-760-5625. 

About Eagle Group Planning 

Matt Caselli founded  Eagle Group Planning in 2001. His dedication to connecting people with the right health insurance has allowed his business to expand over the years to over 400 clients, along with a knowledgeable, professional staff to service them.

Eagle Group Planning Logo

While other companies spread themselves thin by juggling all areas of insurance simultaneously, Eagle specializes solely in the health insurance area of employee benefits. This has allowed them to garner more experience about how to best meet the needs of their customers. Also, having many relationships with executives and front-line employees (some for over 30 years!) at the carriers allows EGP to expedite certain matters and have exceptions granted that may not normally be approved. 

To learn more, visit their website at: 

About John’s Crazy Socks

John’s Crazy Socks was inspired by John Lee Cronin, a young man with Down syndrome, and his love of colorful and fun socks—what he calls his “crazy socks.” He and his father, Mark X. Cronin, started the company as a social enterprise with a mission of Spreading Happiness™. With more than 4,000 socks, John’s Crazy Socks is now the world’s largest sock store. More than half their employees have a differing ability, and their Giving Back program has raised nearly $700,000 for charity partners like the Special Olympics, the National Down Syndrome Society, and the Autism Society of America. Most of all, they are Spreading Happiness™. 

For more information about John’s Crazy Socks, visit our webpage, Facebook page, Instagram account, TikTok or YouTube channel. You can also contact us at 631-760-5625 or via email at