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Our Co-Founder John Cronin braved the icy waters of Long Island Sound at Cedar Beach for the Special Olympics New York Polar Plunge—his 12th time! Joined by his brother Jamie, John celebrated community, courage, and giving back to a cause close to his heart. As a Special Olympics athlete for over 20 years, John credits the organization with shaping who he is today. Thanks to supporters, our company has donated over $150,000 to Special Olympics New York, helping 42,000+ athletes thrive year-round. There’s still time to donate, shop our Polar Plunge socks, and share the joy!

John of John’s Crazy Socksis diving back into the Brookhaven Polar Plunge to raise funds for Special Olympics New York! John shares why the plunge is so close to his heart and how Special Olympics has shaped his life—and even inspired his company. Learn how you can join his team, donate, or support the cause through Polar Plunge Socks. It’s all about John spreading joy, building community, and making a difference—one chilly leap at a time!