Giving Back Report for December 2017
Everyone knows that retailers depend on holiday sales. Here at John’s Crazy Socks, the holidays mean we get to raise more money for our charity partners. In December 2017, your support helped us to make a $4,872 donation to our charitable partners.
Our Giving Pack Program
Giving Back to our charity partners is a keystone of John’s Crazy Socks.
John Cronin, the co-founder and inspiration of our business, set the course for our Giving Back Program when we began our operation in December 2016. To start off we donated 5% of our earnings to Special Olympics. Then, to grow our Giving Back Program, John created a series of Charity and Awareness Socks. Each time you purchase a Charity or Awareness Sock a donation is made to our charitable partners. Nothing makes us, and our customers, happier than making a charitable donation. That’s one good reason why Charity and Awareness socks are best-sellers!
Giving Back – December 2017
This report covers sales and activities from December 1 through December 31, 2017.
Giving Back to the Special Olympics
We pledged to donate 5 percent of our earnings to the Special Olympics. While we have not closed the books on 2017, each month we make a donation to the Special Olympics. For December 2017, we are donating $500. Last May, we introduced a Sock of the Month Cub and pledged 5 percent from all sales to the Special Olympics. Moreover, each sale of Shark Socks and Polar Plunge Socks also results in a donation to the Special Olympics.
We received an influx of orders in December. Subscriptions to our Sock of the Month Club mushroomed. We donated $1,190 from our Sock of the Month Subscription alone. Here is what we raised altogether in December for the Special Olympics:
|
Initiative |
Money this Month |
|
Donation from Earnings |
$500 |
|
$2 from every pair of Shark Socks. |
$36 |
|
$1 from every pair of Polar Plunge Socks |
$172 |
|
5 percent from our Sock of the Month Subscription |
$1,190 |
|
Total |
$1,898 |
Our Dedicated Charity and Awareness Socks
Our Dedicated Charity and Awareness Socks are a fundamental part of our Giving Back Program. Sales from our Dedicated Charity Socks are disbursed to our charitable partners each month. The most important of these socks are the Awareness Socks.
|
Sock |
Charity Partner(s) |
Amount Given Per Sock |
|
Autism Society of America (Nassau/Suffolk Chapter) and Autism Speaks |
$2 from each pair of socks. The crew cost $12 and the knee-high cost $15. |
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and |
$2 from each pair of socks. The crew cost $12 and the knee-high cost $15. |
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$2 from each pair of socks. The crew cost $12 and the knee-high cost $15. |
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$1 from an $8 pair of socks. |
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10 percent from a $6 pair of socks ($0.60). |
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$2 from each pair of socks. The crew cost $12 and the knee-high cost $15. |
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ACLD (Adults and Children with Learning and Developmental Disabilities) is a Long Island-based not-for-profit agency dedicated to helping people with developmental disabilities and their families. |
$2 from each pair of these $12 socks goes to ACLD. |
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We created our Ability Revolution Socks to highlight the work and mission of Ability Revolution, a nonprofit that advances authentic inclusion for people of all abilities in workplaces, educational institutions, and communities. |
$2 from each pair of these $12 socks goes to Ability Revolution. |
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These socks were developed with the National Down Syndrome Society to support their fight against Law Syndrome. “Down syndrome does not hold me back, antiquated laws do.” |
$2 from each pair of these $12 socks goes to the National Down Syndrome Society. |
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The Special Olympics often sponsor Polar Plunge as fundraising events. We want these socks to add to the fun. |
$1 from each pair of $9 socks goes to the Special Olympics |
So how much did we give based on our December sales?
|
Socks |
Charity |
Socks Sold |
Money Generated |
|
Autism Awareness Socks |
Autism Society of America - Nassau/Suffolk Chapter and Autism Speaks |
479 |
$958 |
|
Down Syndrome Awareness Socks |
ACDS and NDSS |
608 |
$1,216 |
|
Williams Syndrome Awareness Socks |
Williams Syndrome Association |
161 |
$322 |
|
Law Syndrome Socks |
NDSS |
42 |
$84 |
|
Blue Whale Socks |
Whaling Museum |
56 |
$56 |
|
Shark Socks |
Special Olympics |
18 |
$36 |
|
ACLD Socks |
ACLD |
19 |
$38 |
|
Polar Plunge |
Special Olympics |
172 |
$172 |
|
Breast Cancer Socks |
Dr. Susan Love Research Foundation |
257 |
$132 |
|
Ability Revolution Socks |
Ability Revolution |
84 |
$168 |
|
Total |
$3,182 |
Each day we strive to make our customers happy with our socks. And each day that we make our customers happy is a day that our ability to donate is renewed. As always, we thank our customers and supporters. You enable us to donate to charity and to flourish. Thank you.
If you have questions or would like to comment on this report, please contact Mark X. Cronin at mxcronin@JohnsCrazySocks.com.
