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October 31, 2017

Giving Back Report for September 2017

In September 2017, we raised $797 for our charity partners. 

Our Giving Back Program

Giving Back is an essential part of our business. We believe that the more we do for others, the better off we all are. Therefore, we have built the idea of Giving Back into the core of our business and we carry out our donations regardless of our financial outcomes. As a start up, we are yet to turn a profit, but we carry out our commitment to give to our Charity Partners.

There is another aspect of our Giving Back; we also donate boxes of socks to various charities to use at fundraisers. For example, this past weekend, we donated two boxes of socks to New Avenues to Independence, a Cleveland-based organization, to offer as part of the silent auction at their annual gala. If you are interested in having us donate to your fundraising event, we have provided information about this program at our website. Please read that information and follow the directions to make your request.

There are many worthy causes in this life and we cannot support them all. We focus our giving on organizations that provide support and assistance to people with special needs and disabilities. We are on a mission to show what is possible when people are given a chance, so it is only natural that we focus our Giving Back Program on organizations that work with the disabled population. (You may ask whey then we give to the Whaling Museum and the Dr. Susan B. Love Breast Cancer Foundation. We made those arrangements when we were starting out and have refined our Giving Back Program, but we honor all of our commitments.)

Our namesake, John Cronin, sets the direction and tone for our Giving Back initiative. John always wants to do for others. Since John has Down syndrome, we selected charities that work with the disabled or have a special connection to our organization or family. We made the Special Olympics a primary charity partner because John is a Special Olympic athlete and we have all seen the benefits that the Special Olympics brings to so many. We thank each customer for their generosity in supporting our business and our charity partners. 

Giving Back – September 2017

This report covers sales and activities from September 1 – September 30, 2017.

Giving Back to the Special Olympics

We have pledged to give 5 percent of our earnings to the Special Olympics. In May, we introduced a Sock of the Month Cub and pledged five percent from all sales to the Special Olympics. With the introduction of this program, we now have three mechanisms to raise money for the Special Olympics: 

Our Dedicated Charity Socks 

We have created a series of Dedicated Charity Socks as part of our Giving Back Program. Money from the sale of each pair of socks goes to the dedicated charity. The most important of these socks are the Awareness Socks. In September, we had five Dedicated Charity Socks, though we are expanding the number of charity socks (read below to learn how): 

Sock

Charity Partner(s)

Amount Given Per Sock

Autism Awareness Socks

Autism Society of America (Nassau/Suffolk Chapter) and Autism Speaks

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Down Syndrome Awareness Socks

ACDS

and

National Down Syndrome Society (NDSS)

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Williams Syndrome Awareness Socks

Williams Syndrome Association

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Blue Whale Socks

Whaling Museum and Education Center of Cold Spring Harbor

$1 from an $8 pair of socks.

Breast Cancer Awareness Socks

Dr. Susan Love Research Foundation

10 percent from a $6 pair of socks ($0.60).

Shark Socks

Special Olympics

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

 

So how much did we give based on our September sales? 

Socks

Charity

Socks Sold

Money Donated

Autism Awareness Socks

Autism Society of America - Nassau/Suffolk Chapter and Autism Speaks

75

$150

Down Syndrome Awareness Socks

ACDS and NDSS

94

$188

Williams Syndrome Awareness Socks

Williams Syndrome Association

57

$114

Blue Whale Socks

Whaling Museum

18

$18

Shark Socks

Special Olympics

2

$4

Breast Cancer Socks

Dr. Susan Love Research Foundation

150

$73

Total

$547

 

We raised $547 from the sale of our Awareness and Charity socks. When you add in the contribution from the Sock of the Month Club and the additional donation to the Special Olympics, we raised a total of $797 for our charity partners in September. 

We continue to work hard to grow our business so we can spread more happiness through socks. We work with our charity partners at every step of the way and we report on this activity to our customers who make it all possible. We have now raised over $25,000 for our charity partners. 

If you have questions or would like to comment on this report, please contact Mark X. Cronin at mxcronin@JohnsCrazySocks.com.

As always, we thank our customers and supporters. We do this for you and without you, we would have nothing. 


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