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October 10, 2017

In August, John's Crazy Socks we raised $641 for our charity partners. We have now donated $24,830 so far this year. 

Our Giving Back Program

We have built our business on four pillars: 

  • Hope and Inspiration
  • Giving Back
  • Socks You Can Love
  • Personal Commitment

Giving Back is essential part of our business. We have benefited from the support of so many people that it is only natural that we should help others as well. John is our inspiration and he has a tremendous giving spirit.

Before we opened for business in December 2016, we pledged 5 percent of our earnings to the Special Olympics. John is a Special Olympics athlete and Mark as well as John’s two older brothers have all coached in the Special Olympics. We have seen the wonderful impact the Special Olympics has on all involved.

We have expanded our Giving Back Program by creating a series of Awareness and Charity Socks that raise money for our charity partners. Our Awareness Socks are our best-selling socks in part because our customers know that money spent on those socks will go to their favorite charities. Nothing makes us happier than to help raise money for our charity partners.

Our co-founder and inspiration, John Cronin, has set the direction for our Giving Back Program. John always wants to do for others. Since John has Down syndrome, we selected charities that work with the disabled or have a special connection to our organization or family. We thank each customer for their generosity in supporting our business and our charity partners. 

Giving Back – August 2017

This report covers sales and activities from August 1 – August 31, 2017.

Giving Back to the Special Olympics

We have pledged to give 5 percent of our earnings to the Special Olympics. In May, we introduced a Sock of the Month Cub and pledged five percent from all sales to the Special Olympics. With the introduction of this program, we now have three mechanisms to raise money for the Special Olympics: 

Initiative

Money this Month

Donating 5 Percent of Our Earnings: We have yet to make a profit, but we will make a monthly contribution.

$100

$2 from Every pair of Shark Socks. We sold 13 pair this month

$26

5% from our Sock of the Month Subscription

$179

Total

$305

 

Our Dedicated Charity Socks

We have created a series of Dedicated Charity Socks as part of our Giving Back Program. Money from the sale of each pair of socks goes to the dedicated charity. The most important of these socks are the Awareness Socks. In August, we had five Dedicated Charity Socks, though we are expanding the number of charity socks (read below to learn how): 

Sock

Charity Partner(s)

Amount Given Per Sock

Autism Awareness Socks

Autism Society of America (Nassau/Suffolk Chapter) and Autism Speaks

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Down Syndrome Awareness Socks

ACDS

and

National Down Syndrome Society (NDSS)

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Williams Syndrome Awareness Socks

Williams Syndrome Association

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Blue Whale Socks

Whaling Museum and Education Center of Cold Spring Harbor

$1 from an $8 pair of socks.

Breast Cancer Awareness Socks

Dr. Susan Love Research Foundation

10 percent from a $6 pair of socks ($0.60).

Shark Socks

Special Olympics

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

 

So how much did we give based on our August sales?

Socks

Charity

Socks Sold

Money Donated

Autism Awareness Socks

Autism Society of America - Nassau/Suffolk Chapter and Autism Speaks

40

$80

Down Syndrome Awareness Socks

ACDS and NDSS

76

$152

Williams Syndrome Awareness Socks

Williams Syndrome Association

40

$80

Blue Whale Socks

Whaling Museum

7

$7

Shark Socks

Special Olympics

13

$26

Breast Cancer Socks

Dr. Susan Love Research Foundation

36

$17

Total

$362

 

We raised $362 from the sale of our Awareness and Charity socks. When you add in the contribution from the Sock of the Month Club and the additional donation to the Special Olympics, we raised a total of $641 for our charity partners in August.

We continue to work hard to grow our business so we can spread more happiness through socks. We work with our charity partners at every step of the way and we report on this activity to our customers who make it all possible. We have now raised over $24,830 for our charity partners.

If you have questions or would like to comment on this report, please contact Mark X. Cronin at mxcronin@JohnsCrazySocks.com.

As always, we thank our customers and supporters. We do this for you and without you, we would have nothing.


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