John's Crazy Socks Giving Back Report for February 2017

Giving Back Report for February 2017

Giving Back is an essential part of our mission and part of that process involves reporting to our customers and charity partners about this initiative.

Our Giving Back Program

We have a mission to spread happiness through socks. One way we do that is by giving back financially. We do so by donating money we earn and collect to certain charitable organizations. There are many, many worthy charities and we cannot give to all of them. Our co-founder and inspiration, John Cronin, has Down syndrome, therefore, we selected charities that work with the disabled or have a special connection to our organization or family. We let everyone know about these choices and what money we will donate.


Giving Back – February 2017

This report covers sales from February 1 – February 28. We saw our overall sales increase by six-fold over January, so we saw an equally large increase in the sale of our charity socks.


Giving Back to the Special Olympics

We have pledged to give 5 percent of our earnings to the Special Olympics. While we have had a strong start and are growing rapidly, it is not surprising that as a start-up we have not yet turned a profit. Nonetheless, we feel it is important to contribute to the Special Olympics immediately. We are sending an additional $250 check for our January sales.


We will contribute a minimum of $100 per month to the Special Olympics until we turn a profit. After we pass the break-even point, the amount we donate will increase.


Our Dedicated Charity Socks

We currently have established some of our socks as Dedicated Charity Socks. A specific portion of each sale from each pair of these socks goes to a dedicated charity. We have four sets of these socks now and we expect to create more of these Dedicated Charity Socks:




Charity Partner(s)

Amount Given Per Sock

Autism Awareness Socks

Autism Society of America – Nassau/Suffolk Chapter

$1 from an $8 Sock

Down Syndrome Awareness Socks



National Down Syndrome Society (NDSS)

$2 from each pair of socks. The crew cost $12 and the knee high cost $15

Blue Whale Socks

Whaling Museum and Education Center of Cold Spring Harbor

$1 from an $8 Sock

Breast Cancer Awareness Socks

Dr. Susan Love Research Foundation

10 percent from a $6 sock ($0.60)


So how much did we give based on our February sales?




Socks Sold

Money Generated

Autism Awareness Socks

Autism Society of America - Nassau/Suffolk Chapter



Down Syndrome Awareness Socks




Blue Whale Socks

Whaling Museum



Breast Cancer Socks

Dr. Susan Love Research Foundation




While this is a good start, we have a long way to go. We only started selling the Autism Awareness Socks and Down Syndrome Awareness Socks in the last week of January. We have seen a dramatic increase in sales so far in March, so the donations to those causes will climb in March. As we grow our business, we will increase the donations to all of our charitable partners.  


The more we can do for others, the more happiness we can spread, and the better we will do. We will share that success by giving back. If you have questions or would like to comment on this report, please contact Mark at