This week, John turns 30.

If you know John, you know one thing for sure: he doesn’t like keeping celebrations to himself.

John believes the keys to happiness are gratitude and doing for others. So, every year, instead of asking for gifts, he looks for ways to give them. We kid that John is like a Hobbit giving away gifts on his birthday

And the gift giving starts with you.

Why This Celebration Is About Our Customers

John’s Crazy Socks exists because of our customers.

·       You choose to shop with us.
You choose to support our mission.
You choose to believe that business can spread happiness and create opportunity.

That’s not something we ever take for granted.

Every order you place helps us:

• Create jobs for people with differing abilities
• Support our Giving Back partners
• Show the world what’s possible when people are valued for what they can do

So when John’s birthday comes around, we don’t think, “How do we sell more socks?”

We think: “How do we say thank you?”

How We’re Celebrating Together

John’s birthday is on February 11, and he’s setting off a three-day celebration from February 10 through February 12. We’re celebrating John’s 30th birthday by giving back to the people who make everything possible.

Here’s what you’ll find in every order during the celebration:

• 🎁 A free pair of mystery socks
• 🍬 Extra candy (because John believes birthdays should be sweet)
• 🎉 11% off your entire order
• ❤️ $1 donated to the Special Olympics for every order placed

The Special Olympics holds a special place in our hearts. John is a Special Olympics athlete, as are many of our colleagues. Without the Special Olympics, there would be no John’s Crazy Socks. Supporting them is one of the ways we say thank you for the joy, confidence, and community they create.

And there’s one more thing that makes this celebration different.

John Is Calling Customers to Say Thank You

Yes, really.

Throughout the day, John will be calling customers who place orders to personally say thank you and wish them happiness.

No script.
No sales pitch.
Just gratitude.

John loves making those calls. He gets excited, he laughs, and sometimes he talks about socks longer than he should. But every call comes from the same place: appreciation.

Because to John, customers aren’t transactions.
They’re friends.

This Is What Spreading Happiness Looks Like

We often say we’re on a mission to spread happiness. This is what that mission looks like in action:

• Giving more than we take
• Making things personal
• Using milestones as moments to serve others

You don’t have to shop with us.
You don’t have to celebrate with us.

But when you do, you become part of something bigger than a pair of socks.

You help create jobs.
You help support athletes.
You help spread happiness.

And for that, we are deeply grateful.

From John, from our whole team, and from everyone whose life is touched by this work:

Thank you for being part of the John’s Crazy Socks family.

Let’s celebrate together. 🧦🎉