At John’s Crazy Socks, a job is more than just work—it’s a celebration of purpose, identity, and belonging. For many team members, joining our organization marks their very first employment experience, and that’s something worth celebrating.
A Culture of Welcoming
New hires at John’s Crazy Socks don’t just clock in on their first day—they’re welcomed with open arms. The company has established two heartfelt traditions to mark this special moment: a business card presentation and a first paycheck ceremony.
These rituals may be simple, but they send a powerful message: You are valued. You matter. We’re so glad you’re here.
The Power of a Business Card
Each new employee receives a welcome package that includes John’s Crazy Socks swag, but the true highlight is the personalized set of business cards.
While business cards might feel old-school, they carry significant weight at John’s Crazy Socks. Each card says, “You are a professional. You are part of our team.” They even come with a custom discount code so the new employee can share the joy with friends and family: everyone becomes a salesperson.
The cards aren’t handed over casually. Instead, the whole team gathers for a presentation that underscores the dignity and pride that comes with meaningful employment.
That First Paycheck Moment
Many of the company’s employees are receiving a paycheck for the first time in their lives. That piece of paper means so much more than dollars and cents, it’s a symbol of independence, accomplishment, and difference they will make on the job.
John’s Crazy Socks ensures that the first paycheck is always delivered in person and on paper, even if future payments are made via direct deposit. The presentation happens with the whole team present, transforming the moment into a communal celebration of success.
Nick’s joy was contagious when he received his first paycheck. The pride in his eyes and the cheers from his colleagues captured the essence of what John’s Crazy Socks is all about: celebrating ability, not disability.
It’s About Ability, Not Charity
At John’s Crazy Socks, more than half of the employees have a differing ability. But no one is hired out of charity. Every single person earns their spot—and the expectations are high. This team doesn’t just meet industry standards; they exceed them. Orders are picked, packed, and shipped the same day with a fulfillment accuracy rate that’s less than 0.2% error—better than Amazon.
As John Cronin, the company’s co-founder and Chief Happiness Officer, often says, “Jeff Bezos doesn’t include a thank-you note and candy in every order—we do.”
Rituals That Build Culture
From Bagel Tuesdays and Staff Lunch Fridays to spontaneous dance parties, joy is built into the company’s DNA. But the most meaningful traditions—the first business card and the first paycheck—serve as cultural cornerstones. They show new hires that their arrival isn’t just noted—it’s honored.
One employee, Eddie, couldn’t stop smiling after receiving his first business card and paycheck. His parents shared how Eddie told everyone he knew about the experience. That’s the kind of pride and purpose that John’s Crazy Socks cultivates every day.
A Model for Inclusion and Excellence
John’s Crazy Socks proves that inclusion is not only the right thing to do—it’s a competitive advantage. The company’s practices have become a model for how to create a thriving, mission-driven workplace rooted in respect, joy, and high standards.
Every welcome is a celebration. Every paycheck is a badge of honor. And every new hire strengthens a culture where everyone belongs.
Want to Learn More?
John and Mark X. Cronin regularly speak to companies, schools, and HR leaders about building inclusive workplaces that deliver results. If you’d like to bring their story to your organization or explore how your company can become more inclusive and joyful, let’s talk.
