Spreading Happiness through Socks

Giving Back Report for June 2017

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Giving Back Report for June 2017

June was another good month here at John’s Crazy Socks which means we were able to raise money for our charity partners. We’re on a mission to spread happiness and one of the best ways we do that is raising money for our charity partners. Giving is always better than receiving. 

Our Giving Pack Program

From the beginning, we have made Giving Back an essential part of our business. We have benefited from the support of so many people that it is only natural that we should help others as well. We have found that the more we do for others, the better off we are.

Before we opened for business in December 2016, we pledged 5 percent of our earnings to the Special Olympics. John is a Special Olympics athlete and Mark as well as John’s two older brothers have all coached in the Special Olympics. We have seen the wonderful impact the Special Olympics has on all involved.

We have expanded our Giving Back Program by creating a series of Awareness and Charity Socks that raise money for our charity partners. Our Awareness Socks are our best-selling socks in part because our customers know that money spent on those socks will go to their favorite charities. Nothing makes us happier than to help raise money for our charity partners.

Our co-founder and inspiration, John Cronin, has set the direction for our Giving Back Program. John always wants to do for others. Since John has Down syndrome, we selected charities that work with the disabled or have a special connection to our organization or family. We thank each customer for their generosity in supporting our business and our charity partners. 

Giving Back – June 2017

This report covers sales and activities from June 1 – June 30, 2017.

Giving Back to the Special Olympics

We have pledged to give 5 percent of our earnings to the Special Olympics. In May, we introduced a Sock of the Month Club and pledged five percent from all sales to the Special Olympics. With the introduction of this program, we now have three mechanisms to raise money for the Special Olympics: 

Initiative

Money this Month

Donating 5 Percent of Our Earnings: We are yet to make a profit, but we will make a monthly contribution.

$250

$2 from Every pair of Shark Socks. We sold 24 pair this month

$72

5% from our Sock of the Month Subscription

$338

Total

$660

 

Our Dedicated Charity Socks

We have created a series of Dedicated Charity Socks as part of our Giving Back Program. Money from the sale of each pair of socks goes to the dedicated charity. The most important of these socks are the Awareness Socks. In June, we had five Dedicated Charity Socks, though we are expanding the number of charity socks (read below to learn how): 

Sock

Charity Partner(s)

Amount Given Per Sock

Autism Awareness Socks

Autism Society of America (Nassau/Suffolk Chapter) and Autism Speaks

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Down Syndrome Awareness Socks

ACDS

and

National Down Syndrome Society (NDSS)

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Williams Syndrome Awareness Socks

Williams Syndrome Association

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

Blue Whale Socks

Whaling Museum and Education Center of Cold Spring Harbor

$1 from an $8 pair of socks.

Breast Cancer Awareness Socks

Dr. Susan Love Research Foundation

10 percent from a $6 pair of socks ($0.60).

Shark Socks

Special Olympics

$2 from each pair of socks. The crew cost $12 and the knee-high cost $15.

 

So how much did we give based on our June sales? 

Socks

Charity

Socks Sold

Money Donated

Autism Awareness Socks

Autism Society of America - Nassau/Suffolk Chapter and Autism Speaks

111

$222

Down Syndrome Awareness Socks

ACDS and NDSS

98

$196

Williams Syndrome Awareness Socks

Williams Syndrome Association

50

$100

Blue Whale Socks

Whaling Museum

21

$21

Shark Socks

Special Olympics

36

$72

Breast Cancer Socks

Dr. Susan Love Research Foundation

69

$37

Total

$648

 

We raised $648 from the sale of our Awareness and Charity socks. When you add in the contribution from the Sock of the Month Club and the additional donation to the Special Olympics, we raised a total of $1,236 for our charity partners in June.

We continue to work hard to grow our business so we can spread more happiness through socks. We work with our charity partners at every step of the way and we report on this activity to our customers who make it all possible. We have now raised over $21,000 for our charity partners.

If you have questions or would like to comment on this report, please contact Mark X. Cronin at mxcronin@JohnsCrazySocks.com.

As always, we thank our customers and supporters. We do this for you and without you, we would have nothing.

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  • Mark Cronin
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