When we talk about inclusion, people often focus on policies, accommodations, and hiring goals. Those things are essential. But there’s another ingredient that’s just as powerful:representation.
At John’s Crazy Socks, we’ve seen the impact firsthand. When people with differing abilities see others like themselves working, leading, and succeeding, it changes how they view their own potential.
A Moment That Changed Everything
We give tours at our warehouse all the time. Over the years, John has welcomed more than 4,000 students, educators, and job seekers into our space. One day, a high school teacher brought her special education class. One student on the autism spectrum didn’t want to come. With some coaxing, he joined the group. The next morning, that same student walked into class, held up a picture he had taken with John, and said, “You see, I can do anything.”
That moment captures why we do what we do.
From “No Way” to “What If?”
A UK study found that 75% of people with learning disabilities would feel more confident applying for jobs if they saw someone like themselves in those roles. But only 16% actually have that kind of role model at work.
When people can’t see what’s possible, they often assume it’s not for them.
That’s why it’s so important to show what people with differing abilities can do. Whether it’s someone with Down syndrome checking guests into a hotel, an autistic entrepreneur running her own café, or John, a sock tycoon and TEDx speaker, sharing his story onstage, each example pushes back against low expectations.
These aren’t feel-good stories. They’re examples of what’s possible.
Opening Our Doors, Changing Perceptions
At John’s Crazy Socks, we invite high schools and social service agencies to visit. Students meet team members who are doing meaningful work—packing orders, greeting customers, and designing socks. More than half of our colleagues have a differing ability. And they are thriving.
We also shine a spotlight on fellow inclusive businesses like Collettey's Cookies, Spectrum Designs, Ventures ATL, and Rising Tide Car Wash. Together, we’re helping people imagine new futures.
And when John speaks at conferences, he doesn’t just talk, he inspires. One audience member once said, “You reminded me why I do this work and why it matters so much.”
Representation Builds Possibility
Representation sends a simple, powerful message: You belong here.
Inclusion isn’t only about access. It’s about showing the way forward.
We want every person with a differing ability to know they have something to give. They have talent. They have value. And yes, they can do anything.
Want to Share This Message?
If you’d like to bring this message to your school, company, or conference, we’d love to help. We offer keynotes, virtual tours, and even screenings of our award-winning documentary, Sock Guys.
📩 Contact us at service@johnscrazysocks.com
🌐 Visit us at JohnsCrazySocks.com
Let’s keep building a world where everyone sees someone like them and believes they can dream big.
